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Rick Williams

Ramblings of a creative developer working in digital advertising. I create branded experiences & tell digital stories.
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Evolving Storytelling & Experiences in Advertising

Started by rickwilliams · 1 year ago

Dove’s “Evolution” and “Nike +” came out as two of the big winners from the Cannes Advertising Festival.

One of these is a compelling story. The other is a compelling experience (or brand application). Both leverage digital technologies to bring the consumer closer to the brand. But I’m biased. While I think […] ... Continue reading »

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